Homepage concepts we've designed for employment lawyers
Three concepts for South Wales employment law firms: one that acts only for employees, and two that act for both sides. Names, people, photos, contact details and other identifying details have been changed.
What an employment law website has to get right
Two clear front doors
"I'm an employer" and "I'm an employee" at the top of the homepage, leading to separate pages. If you only act for one side, say so in the headline.
Deadlines, stated plainly
Since 1 October 2026, most tribunal claims must be brought within 6 months less one day (it was 3 months less one day, which still applies where the problem happened before that date). People must notify Acas for early conciliation before most claims, which pauses the clock. A short page on this is often the most useful thing on the site.
SRA price information
For employment tribunal claims for unfair or wrongful dismissal, the SRA Transparency Rules require price and service information on your website, both for employees bringing claims and employers defending them. We build a clear fee page for each.
A proper settlement agreement page
One of the legal conditions for a valid settlement agreement is that the employee has had advice from a relevant independent adviser. Employers often contribute to that cost, although they don't have to. Explaining this clearly turns a common search into a booked appointment.
Keeping employers up to date
The Employment Rights Act 2025 is being introduced in stages. On 30 October 2026 the duty to prevent sexual harassment was strengthened to "all reasonable steps" and extended to harassment by third parties. From 1 January 2027 the unfair dismissal qualifying period is due to fall to 6 months and the compensation cap to be removed. Employers search for plain-English guides on each change.
The SRA essentials
Your SRA number and digital badge in a prominent place, and a complaints procedure explaining how and when to complain to the Legal Ombudsman and the SRA (more on SRA website rules).
Sources: Acas: employment tribunal time limits · Acas: early conciliation · Employment Rights Act 1996, s203 · Acas: settlement agreement template · GOV.UK: Employment Rights Act timeline · SRA Transparency Rules. As of November 2026.
What people search for, and what your site needs for each
| Who | Typical searches | What we build |
|---|---|---|
| Dismissed employee | "unfair dismissal claim time limit", "constructive dismissal advice", "employment solicitor Cardiff" | Pages for each claim type with the deadline, Acas steps and your tribunal fees. |
| Offered a deal | "settlement agreement solicitor", "will my employer pay for settlement agreement advice" | A settlement agreement page with your fee, how employer contributions work and a quick booking form. |
| Employer with a problem | "disciplinary procedure advice", "employment tribunal claim against my company" | Employer pages, tribunal defence fees and a direct line to a solicitor. |
| Employer planning ahead | "Employment Rights Act 2025 what employers need to do", "sexual harassment duty employers" | Short guides dated and updated as each change comes in, plus HR retainer packages. |
| Early conciliation | "ACAS early conciliation what happens next" | A plain-English explainer that hands over to your team. |
See your new homepage first, free
- Free homepage concept
Enter your work email. We redesign your homepage and send you a private link, usually within a day. No call, no obligation.
- £495 to build the rest
Like it? We build the full site, move your existing pages and regulatory information across, and redirect your old addresses to protect the Google rankings you've earned.
- £69 a month, changes included
Hosting, security, backups and updates. New starter, new fee table, new office: email us and it's done.
- Optional £49/month SEO
Automated weekly SEO checks your site every week and makes small updates to keep it visible in Google and AI search.
Want enquiries triaged automatically into "employer" and "employee" with key dates pulled out? AlphaOps builds that inside Microsoft 365.
Common questions from employment law firms
Which of our fees does the SRA require us to publish?
For employment tribunal claims for unfair or wrongful dismissal, the SRA Transparency Rules require price and service information, for employees bringing claims and for employers defending them. We lay out both, and your COLP approves the wording.
Can you keep the guidance pages up to date as the law changes?
Yes. Updates are included in the £69 monthly plan, and every guide carries a "last updated" date so readers and search engines can see it's current.
We only act for employees. Should the site say so?
Yes, clearly and early. It saves employers' time and yours, and it tells employees they've found the right firm.
Will a new site lose our Google rankings?
Not if it's done properly. We keep or redirect every existing page address and move your content across before improving it.
How much does it cost?
The homepage concept is free. If you like it, the full site is £495, then £69 a month for hosting, security and changes.