Concepts we've designed for criminal defence firms
Three homepage concepts for Cardiff criminal defence practices, each built around the emergency number. Names, people, photos, contact details and other identifying details have been changed.
Designed for the phone in someone's hand
Most people looking for a criminal solicitor are on a phone, often outside a police station or at home late at night. On these concepts the first screen shows who you are, that you're available now, and a number they can tap.
What a criminal defence website has to get right
The emergency number, everywhere
In the top bar, in the hero and in a sticky call button on mobile, on every page. Office number and out-of-hours number clearly labelled so nobody rings an empty office at midnight.
Answer "will this cost me?" straight away
You have the right to free legal advice if you are questioned at a police station. Saying so on the first screen removes the biggest reason people hesitate to call.
A page for families
Many calls come from a parent or partner. A short "someone I love has been arrested" page explaining what happens next, what to bring and how to reach you is often the most-read page on the site.
Motoring offence fees
If you handle summary-only motoring offences such as speeding or careless driving, the SRA Transparency Rules require price and service information on your website. We build a clear fee page for it.
Complaints and SRA badge
Like every SRA-regulated firm, you need your complaints procedure (including the Legal Ombudsman), your SRA number and the SRA digital badge displayed prominently.
Discretion
No pop-ups, no chat bots that follow people around, and enquiry forms that ask only for a name and a number. People searching about an arrest are anxious and wary of leaving a trail.
Sources: SRA Transparency Rules · SRA guidance on price transparency · GOV.UK: legal advice at the police station.
How people search for a criminal solicitor
Searches are urgent, local and specific. Each of these deserves its own page, written in plain English.
| Situation | Typical searches | What we build |
|---|---|---|
| Arrested now | "police station solicitor Cardiff", "duty solicitor", "solicitor for police interview" | A police station advice page with the emergency number at the top and what to expect in interview. |
| A family member | "my son has been arrested what happens", "how to find out if someone is in custody" | A page for families, written to be read on a phone under stress. |
| Driving | "drink driving solicitor", "speeding solicitor", "facing a driving ban" | Motoring offence pages with the SRA-required fee information. |
| Going to court | "magistrates court solicitor", "crown court solicitor Cardiff" | Court pages with what happens on the day and how you prepare a defence. |
| Paying for it | "legal aid criminal solicitor", "do I qualify for legal aid" | A plain-English legal aid page: what's free, what's means-tested and how you help with the forms. |
| After sentence | "prison law solicitor", "parole solicitor" | Prison law and parole pages, if you offer them, aimed at families as well as clients. |
Plus one Google Business Profile per office, with your out-of-hours number and real opening hours. That profile is often what someone taps before they ever see your website.
See your new homepage first, free
- Free homepage concept
Enter your work email. We redesign your homepage and send you a private link, usually within a day. No call, no obligation.
- £495 to build the rest
Like it? We build the full site, move your existing pages and regulatory information across, and redirect your old addresses to protect the Google rankings you've earned.
- £69 a month, changes included
Hosting, security, backups and updates. New starter, new fee table, new office: email us and it's done.
- Optional £49/month SEO
Automated weekly SEO checks your site every week and makes small updates to keep it visible in Google and AI search.
Email security matters too: criminals copy law firm email addresses to fool clients. AlphaSec can lock your domain down with SPF, DKIM and DMARC.
Common questions from criminal defence firms
Can the emergency number stay on screen as people scroll?
Yes. On phones we add a sticky call button at the bottom of every page, so the out-of-hours number is always one tap away.
Do we need price information on our website?
If you offer summary-only motoring offences, the SRA Transparency Rules require price and service information on your website. Like all regulated firms you also need your complaints procedure, SRA number and the SRA digital badge. We build all of these in.
Can you write a page for families of people who've been arrested?
Yes. We draft it from your own advice, in plain English, and you approve it before it goes live.
Will a new site lose our Google rankings?
Not if it's done properly. We keep or redirect every existing page address and move your content across before we improve it.
How much does it cost?
The homepage concept is free. If you like it, the full site is £495, then £69 a month for hosting, security and changes.