Homepage concepts we've designed for advisers
Two concepts for Cardiff advice firms. Names, people, photos, contact details and other identifying details have been changed, and reference numbers replaced with zeros.
What a financial adviser's website has to show
Your website is a financial promotion and must be fair, clear and not misleading. These are the points we build in, ready for your compliance sign-off.
Status and reference number
Your name, address, contact details, VAT number if registered, the statutory status statement and a statement that you're on the Financial Services Register with your firm reference number. We put them in every footer, with the regulator's name written in full; appointed representatives use their network's wording.
"Independent" or "restricted"
You can only describe your advice as independent if you assess a sufficiently broad range of products across the market. Restricted firms mustn't call themselves IFAs, and firms offering both mustn't present the whole business as independent. We match the copy to your permissions.
Risks shown fairly
Whenever a page mentions potential benefits, it must give a fair and prominent indication of the relevant risks. Any past performance needs a warning that it isn't a reliable indicator of future results.
Plain English, fewer disclaimers
The FCA wants communications people can understand: plain language, jargon explained, key information easy to find, and no unnecessary disclaimers. Good web design is part of meeting the consumer understanding outcome.
Complaints and the Ombudsman
Information about the Financial Ombudsman Service, including its website address, on your website, alongside your own complaints process.
Charges people can follow
Initial, ongoing and hourly fees set out simply, with worked examples. If you advise on defined benefit pension transfers, the fee page must reflect the FCA's ban on contingent charging.
Sources: COBS 4 · COBS 5.2 · COBS 6.2B · COBS 19 · PRIN 2A (Consumer Duty) · DISP 1. A summary as of November 2026, not compliance advice; your compliance function signs off the final wording.
What clients search for, and what your site needs for each
| Need | Typical searches | What we build |
|---|---|---|
| Finding an adviser | "independent financial adviser Cardiff", "financial planner near me", "chartered financial planner Wales" | A homepage and team pages that show who you advise, your qualifications and how to start. |
| Retirement | "pension advice Cardiff", "retirement planning adviser" | Retirement pages that explain the process and the first meeting. |
| Passing wealth on | "inheritance tax planning adviser" | Estate-planning pages, linked to your professional connections (solicitors, accountants). |
| Cost | "IFA fees UK", "how much does a financial adviser cost" | A fees page with worked examples. |
| Checking you out | "restricted vs independent financial adviser", "is my adviser FCA regulated" | A plain explanation of your advice type and a link to your FCA register entry. |
The FCA warns that clone firms copy genuine websites and change the phone number. We make sure the contact details on your site match your register entry exactly, and link clients to the FCA's Firm Checker. FCA: clone firms.
See your new homepage first, free
- Free homepage concept
Enter your work email. We redesign your homepage and send you a private link, usually within a day. No call, no obligation.
- £495 to build the rest
Like it? We build the full site, move your existing pages and regulatory information across, and redirect your old addresses to protect the Google rankings you've earned.
- £69 a month, changes included
Hosting, security, backups and updates. New starter, new fee table, new office: email us and it's done.
- Optional £49/month SEO
Automated weekly SEO checks your site every week and makes small updates to keep it visible in Google and AI search.
Client data is your biggest risk. AlphaSec secures Microsoft 365 and stops your email domain being spoofed.
Common questions from financial advisers
Do we have to say "the value of investments can go down as well as up"?
That exact sentence isn't prescribed by the FCA, but whenever you mention potential benefits you must give a fair and prominent indication of the relevant risks. Most firms use similar wording; your compliance function decides.
Can we call ourselves independent financial advisers?
Only if your advice meets the FCA's standard for independent advice. If your advice is restricted, we'll describe it accurately and still make it sound like the good service it is.
Who approves the website wording?
You or your network. We build in the status statement, register details and risk wording, and nothing goes live until you've approved it.
Can the site be in Welsh too?
Yes. We can build bilingual sites or flag Welsh-language advice clearly.
How much does it cost?
The homepage concept is free. The full site is £495, then £69 a month for hosting, security and changes.